6-14 October 2017

Packaging Design at the Hangar Exhibition

By Lena Kassicieh
On Saturday, September 23, 2017

Packaging design plays a crucial role in building a brand's identity – it is the visual language that speaks to audiences and creates a sense of personality. Simple, useful and attractive packaging design can revolutionize our experience with products. These designers each approach packaging design in their own way, creating a diverse set of efficient, conscious and aesthetically pleasing designs.

Designers Hussein Alazaat and Mohammad Assaf worked together to design hand and body lotion packaging for beauty, cosmetic and personal care brand JOA.

JOA means 'heightened state of love' in Arabic. A product that is deeply personal, like cosmetics and body products, evoked an emotional brand design, complemented by a contemporary Arabic logotype. The calligraphic brushstrokes contrasts the Arabic name with the visuals of a modern lifestyle reflected in the brand language.

Designers Rami Kilani, Hani Ameer and Saed Saleh from Overhaul worked together to re-design the packaging design for Kitchenette, a local food delivery restaurant that provides healthy food options. 

The packaging is simple and modern, utilizing recycled materials to produce packaging for all food delivery items that is reusable.

FB: OverhaulJordan | Overhaul.jo

MKD – a product development and production provider in Jordan – re-designed an engine oil container inspired by Arabic letterforms. Made using casting techniques and plastic injection molding, the engine oil container provides a more aesthetically interesting solution to an everyday item. Utilizing design methods to manage technical and financial limitations and requirement contradictions, the solution was developed by morphing Arabic calligraphy of the brand's name into a technically viable product, produced using extrusion blow molding technology.